Compounding the Hard Parts

Vyking started with virtual try-on…

That was the customer-facing experience we wanted to build: a way for people to see products on themselves, in context, before buying. It was clear early on that 3D could make commerce more useful, more visual and more confident.

But as we worked deeper into the problem, we kept running into the same constraint.

Virtual try-on is only as good as the product assets behind it.

At the time, creating those assets depended heavily on external partners. The workflows were expensive, slow and often optimised around revenue per scan rather than scalable adoption. If every product digitisation was treated like a premium one-off service, it became difficult to build repeatable 3D commerce experiences across real product catalogues.

So we brought the hard part in-house.

We started investing in the ability to create accurate 1:1 digital twins ourselves through TurboScan. The goal was not simply to control costs. It was to remove a structural bottleneck that was limiting what brands could do with 3D.

Once we owned asset creation, new possibilities opened up.

The same digital twins needed for virtual try-on could also support interactive 3D viewers, PDP imagery, product configurators and campaign visuals. They became reusable commercial infrastructure rather than single-use production outputs.

That led us to build further.

With SceneLab CGI, we began developing software to generate high-quality product imagery and cinematic campaign visuals from those digital twins. More recently, hybrid 3D and AI workflows have opened up another layer: using accurate product geometry as the foundation while expanding the creative possibilities around environment, styling, scale and visual production.

This is the pattern that has shaped Vyking.

We did not set out to build a broad 3D commerce platform. We started with virtual try-on, hit the asset production bottleneck, brought that capability in-house and then used it as the foundation for a wider set of product experiences.

For a bootstrapped company, every layer of technology has to earn its place. There is no room for speculative infrastructure, vanity product lines or features built only to support a future narrative. The work has to come from real customer needs, real production constraints and real commercial outcomes.

That discipline has shaped the stack we have today: accurate 1:1 digital twin creation through TurboScan, high-quality product imagery and campaign visuals through SceneLab CGI, interactive 3D viewers and virtual try-on experiences that work in real customer journeys.

The value is not any single feature.

It is the ability to move from product source to customer-facing experience through one connected workflow.

Some brands begin with CAD files. Others have physical samples. Some already have 3D assets but need them optimised, extended or transformed into commercial outputs. Some need CGI imagery before they need an interactive viewer. Some need virtual try-on as the main customer experience. Others need scalable asset creation across hundreds or thousands of SKUs.

The right workflow depends on the brand, the product, the available source material, the timeline and the commercial objective.

Because the technology is built in-house, we can adapt around that reality instead of forcing every customer through the same fixed pipeline. A project can start from scanning, CAD, existing 3D assets or a bespoke production route. The outputs can support PDP imagery, interactive 3D, virtual try-on, campaign visuals or a combination of them.

It also changes the way we improve the product.

Better capture workflows improve asset quality. Better asset quality improves CGI output. Better optimisation improves interactive viewing. Better understanding of try-on requirements feeds back into how products are digitised in the first place.

Over time, those loops compound.

Bootstrapping made that process slower in some ways, but stronger in others. It forced discipline. It kept the technology close to production reality. It made us build what customers would actually use.

Today, that foundation supports brands like DMT across the journey from digital twin creation to customer-facing 3D commerce experiences.

That is what we have been building at Vyking.

Not just software but an end-to-end 3D commerce partner.